Your ‘Why’ Will Change And That’s the Point w/ Lauren Najar

You don’t start a business because you have it all figured out. Most of the time, you’re just trying to solve a problem right in front of you.Today, I’m sharing the real story behind how my business started. I didn’t start this with some big purpose or long-term vision. I started it because I needed to make more money and take some pressure off at home. That was it. But it didn’t stay that simple.This is a real look at what happens when your why stops making sense and you have to figure out what actually matters to you now. From chasing income to realizing the impact I was making, I’m walking through the moments that shifted how I see my work, success, and what I actually want out of all of this. I also share how becoming a mom reshaped everything for me, especially how I think about support, confidence, and what I want my daughter to learn from watching me.You might start for one reason, but if you stick with it, it’s probably going to turn into something completely different.Chapters:00:40 I never planned to be an entrepreneur03:10 Early beliefs about business and success05:40 Choosing a “safe” career path07:40 The moment business became interesting09:10 Life events that changed everything10:40 Climbing the corporate ladder12:40 Feeling stuck despite doing everything right14:10 Side hustles and searching for more15:40 What didn’t sit right in MLM culture17:10 Learning social media and sales18:40 The real reason I started my business20:10 Making money as the first motivation21:40 When the why started to shift23:10 Discovering my strength in creating connections24:40 The shift from income to impact26:10 How motherhood reshaped everything27:40 Redefining success and support29:10 Why your why will evolve30:40 What actually drives me now This podcast is brought to you in partnership with Liz Chapman & COUpcoming Events:Napa Retreat - October 5-8, 2026 - https://laurennajar.myflodesk.com/cetj223rsrGrowth & Connect Events - https://laurennajar.myflodesk.com/hb2a0mwbqwSave 25% with Flodesk - https://flodesk.com/c/OR8VKLLet’s Stay Connected: → Follow Lauren on Instagram: www.instagram.com/laurennajar → Learn more or work with me: www.laurennajar.com → Follow Business Over Cocktails on IG: www.instagram.com/businessovercocktails → Attend Growth & Connect retreats & events: www.instagram.com/growthandconnect🎧 Subscribe & Review: Love the episode? Don’t forget to subscribe, leave a review, and share with a friend who needs a business boost and a good chat over a cocktail.