You're a media company now.

In the modern economy, a digital asset is any piece of content or data that is uniquely identifiable, owned by an individual or entity, and provides current or future economic value.As of 2025, these assets are increasingly categorized by how they are stored and how they generate revenue.The Digital LeadHer: From the Desk of Jai Butler is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Data & Network AssetsOften called “The New Oil,” these assets are valuable because of the human connection and insights they contain…* Email Databases: Your subscriber list is one of the few assets you “own” entirely (unlike social media followers).* Customer Records: The historical data of who bought what, when, and for how much.* Analytics Datasets: Proprietary data gathered from your audience that can be used for market reports.* Social Media “Real Estate”: While you don’t own the platform, the handle and the verified status of your profiles have market value.Be sure to grab our resources to prepare for 2026: https://stan.store/thedigitalleadherofficialThe biggest mistake you can make is trying to talk to everyone. Write your content for the one woman who is ready to pay you today. Use words that only your "best" client would understand or care about. Polarity is the fastest way to grow a monetized following on Facebook. Identify one habit your ideal client needs to quit and tell them why.Leave me a review on Apple Podcast! Leave a comment below and let me know if you enjoyed this lecture/livestream! xo - Coach Jai This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thedigitalleadher.substack.com/subscribe