You're Building for Yourself, Not the Market | The Scaling CEO Podcast

In this episode, I speak with Gregory Shepard, founder of Startup Science and serial entrepreneur who has built and sold 12 companies. Greg shares what his research revealed after interviewing more than 1,200 founders, why most startups fail in the first 18 months, and how founders often build through their own lens instead of the market's reality. We discuss product-market fit, delegation, startup frameworks, founder mindset, competitive positioning, meditation, and how structure can dramatically improve a company's chances of success.