You're Chasing The Wrong Thing

Excerpts:A strategy that is widely used is creating urgency for someone to purchase or sign up. If what you are selling is available all the time, chances are the customer is going to put it off.The tactics might change with the marketplace, but the strategy stays the same. You can have multiple tactics withing the strategy, multiple ways to get to your goals.A known tactic is a blown tactic.A few Examples of tactics:The risk of removal: A paid trial, 14 days for $89. You are not fully committing but are still able to fully test the waters and see the benefits.The “Netflix” trial: Here they come in and commit to trying you out for 14 days, they have 2 weeks to try you out, and if they decide to stay longer, their membership is automatically activated into a full membership. Key Takeaways:Sponsor Info (0:47)Tech in the gym (2:17)Strategies versus tactics (4:30)Create Urgency (5:30)Scarcity (9:58)Social Proof (11:43)Risk Removal (16:51)Bracketed Program (21:42)  ------------------------------------------------------FIT PRO GROWTH SUMMITGrowth Summit 2021 is locked and loaded for another amazing event!For more info and tickets click HERE------------------------------------------------------Additional Resources:https://winninggym.com/scottsdalewww.PFMarketingSolutions.com/Callpfmarketingsolutions.com/automationwww.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Data--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here