You're Doing Branding WRONG Here's How to Do it Right (with Ashlee Sang): Episode 324

In this episode, I'm interviewing Ashlee Sang! Ashlee is based in Central Illinois, with a background in anthropology and a penchant for travel. Through Ashlee Sang Consulting, she uses the power of words to help purpose-driven founders discover and share their message so they can grow their impact and their business. Before doing brand messaging strategy and consulting, she worked with a variety of nonprofit organizations, including a human rights education NGO in Senegal and a local branch of Habitat for Humanity. Ashlee is passionate about small, personal changes anyone can make to improve the environment and other people's lives. She's a fan of one-liners, happy surprises, and taking walks in the sunshine. Learn more at ashleesang.com.