You're Either Relatable or You're the Expert

What this episode covers

There are two ways to position yourself online.... relatable or expert. Most people try to be both and end up confusing their audience. In this episode, I break down when each position works, how to sell from each one, and why you need to pick a lane (at least for 90 days). If you're struggling to convert or feeling like your messaging is off, this episode will give you clarity on how to show up and sell with confidence.

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Frequently Asked Questions

How long is this episode of Be So For Real?

This episode is 16 minutes long.

When was this Be So For Real episode published?

This episode was published on January 15, 2026.

What is this episode about?

There are two ways to position yourself online.... relatable or expert. Most people try to be both and end up confusing their audience. In this episode, I break down when each position works, how to sell from each one, and why you need to pick a...

Can I download this Be So For Real episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.