You're Either Relatable or You're the Expert

There are two ways to position yourself online.... relatable or expert. Most people try to be both and end up confusing their audience. In this episode, I break down when each position works, how to sell from each one, and why you need to pick a lane (at least for 90 days). If you're struggling to convert or feeling like your messaging is off, this episode will give you clarity on how to show up and sell with confidence.