You're Losing Money Before You Knock on the Door (Here's Why)

You pull up to a house. You see the yard, the cars, the neighborhood. Before you knock on the door, you've already decided what this customer can afford. You don't know you're doing it. But it's costing you money. Chris Elmore walks through the five cognitive biases that affect every tech in the field — and shows how each one shows up on real service calls. The plumber who skips the shower and goes straight to the water heater. The tech who feels guilty about his own price because a customer asked for a ballpark. The moment you see someone just like you and suddenly they're getting a deal they didn't ask for. Then he takes you to the top of Mount Stupid — the Dunning-Kruger effect — and explains why familiarity is not mastery and why the best in the world never stop training. You'll learn: The five cognitive biases that cost techs money on every call Why your brain makes decisions about customers before you knock How anchoring bias makes you feel guilty about your own pricing Why the customer who looks like you is the most dangerous one to sell to What Mount Stupid is and how to get off it Full show notes and resources: servextra.com Subscribe & listen: Spotify: https://open.spotify.com/show/5DlsGABopPu9Qq9NNhK4hu?si=70c11c4b09aa4dec Apple Podcasts: https://podcasts.apple.com/us/podcast/windshield-time/id1386770507 All episodes: https://www.servextra.com/episodes/