You're Making Good Money. So Where Is It?

For about three years of running this business, I tracked every dollar. Every launch, every retainer, every invoice. I could tell you within fifty bucks what I'd invoiced in any given month. I believed, based on that tracking, that I knew what I was building.I did not know what I was building. Because revenue and income are not the same number. And in practice, I was treating gross revenue like it was money I had. It isn't. It visits, briefly, on its way somewhere else.This is the first episode of From Paychecks to Portfolios, a three-part series about the thing nobody in the business space actually teaches: what you do with the money after it comes in. Not the marketing. Not the launch. The part that determines whether any of it actually builds something.We start here: the gap between what comes in and what stays, why that gap exists, and why closing it has nothing to do with discipline.Love the show? Subscribe, rate, review, and share! https://expandyourempire.org