You're Not Competing With Your Competitors Anymore | Ep. 140

May 4th, 2025 - In this Sunday episode of Growth Notes, Frazier delivers a wake-up call: today’s consumer isn’t waiting to be marketed to—they’re running their own media empires.From curated playlists to personalized TikTok feeds, people choose what they consume—and if your content doesn’t connect, it gets skipped. You’re not fighting for leads. You’re fighting for attention.For loan officers and anyone in business, this means your content needs to be relevant, engaging, and consistent. Speak their language. Show up with value. And earn your place in their feed.Hit play and learn how to stand out in a world where everyone is the star of their own show.00:00 Introduction and Weekly Motivation00:09 Understanding the Modern Consumer00:57 Competing for Attention01:36 Implications for Loan Officers01:57 Creating Impactful Content02:26 Consistency and Visibility02:46 Evaluating Your Marketing Strategy03:15 Final Thoughts and Call to ActionImportant Links:Join me at TAG 2025!Join the best online community at NAMB hive Check out my other podcast and connect with me at themloproject.com Join me live every Monday for the NAMB Success Builder Call .Growth Notes are back on text! Email me at [email protected] to get added to the Growth Notes community.