You're Not Cringe, You're Just Getting Started with Siff Haider

#324: If you've ever wondered what it really takes to build a multimillion-dollar brand from scratch — beyond the polished Instagram posts and the "overnight success" stories — this conversation is for you. Today I'm sitting down with Siff Haider, co-founder of Arrae and host of the Dream Bigger podcast, who turned wedding savings into a $100M wellness empire while keeping her sanity, her marriage, and her authenticity intact.Siff gets refreshingly real about the unglamorous early days: bootstrapping, sounding like "two little bitches" on investor calls (her dad's words, not mine), and sweating through her first podcast recording. She shares the mindset shifts that helped her step into her power, why she treats customers like influencers, and how she built a team of 33 people who care as deeply as she does.This episode is for you if:You're building something and terrified of looking cringeYou're trying to figure out when to take funding (and how much)You want to understand how to scale without losing your soulYou're navigating the balance between data and intuition as a founderYou're curious about building a personal brand that's bigger than your businessIf you enjoyed this episode, leave us five stars — I heard that if you rate the show five stars, something lucky happens. Test that theory, and make sure you're subscribed on Apple, Spotify, and YouTube. See you next week!Episode Links:Learn more about Arrae at arrae.comFollow Siff on Instagram: https://www.instagram.com/siffhaiderFollow Siff on TikTok: https://www.tiktok.com/@siffhaiderListen to The Dream Bigger Podcast: https://open.spotify.com/show/2CDL6BcfZc6AmQeRZpjAxs?si=e095083332ee43eaThe Alter Ego Effect by Todd Herman: https://bookshop.org/a/55347/9780062838636Sponsors:Google Shopping: #sponsored See how clothes from your favorite brands look on you before you buy by visiting g.co/shop/tryonQuince: Find gifts so good you’ll want to keep them with Quince. Go to quince.com/balancedles for free shipping on your order and 365-day returns.LMNT: LMNT is a zero sugar electrolyte drink mix with a research-backed ratio of electrolytes. To try it out go to drinkLMNT.com/balancedles to receive a free LMNT sample pack with any purchase.Nutrafol: For a limited time, Nutrafol is offering our listeners ten dollars off your first month’s subscription and free shipping when you go to nutrafol.com enter the promo code BALANCEDLES.Heifer International: Spread some luck by funding a loan at heifer.org/lucky.Rula Online Therapy: Visit rula.com/lucky to get connected with a licensed therapist.BBoutique: EVERYONE who signs up wins a FREE WhisperVibe™ OR a FREE Rose toy with any Whisper™ order! Visit https://www.bboutique.co/vibe/shessolucky-podcastKeep in Touch with Les:Follow Les on IG @lesalfredFollow She’s So Lucky on IG @shessoluckypodFollow Les on TikTokFollow She’s So Lucky on TikTokSubscribe to the She’s So Lucky Newsletter: https://shessolucky.kit.com/bestcaseVisit our website at shessoluckypodcast.comThis episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

#324: If you've ever wondered what it really takes to build a multimillion-dollar brand from scratch — beyond the polished Instagram posts and the "overnight success" stories — this conversation is for you. Today I'm sitting down with Siff Haider, co-founder of Arrae and host of the Dream Bigger podcast, who turned wedding savings into a $100M wellness empire while keeping her sanity, her marriage, and her authenticity intact. Siff gets refreshingly real about the unglamorous early days: bootstrapping, sounding like "two little bitches" on investor calls (her dad's words, not mine), and sweating through her first podcast recording. She shares the mindset shifts that helped her step into her power, why she treats customers like influencers, and how she built a team of 33 people who care as deeply as she does. This episode is for you if:You're building something and terrified of looking cringeYou're trying to figure out when to take funding (and how much)You want to understand how to scale without losing your soulYou're navigating the balance between data and intuition as a founderYou're curious about building a personal brand that's bigger than your business If you enjoyed this episode, leave us five stars — I heard that if you rate the show five stars, something lucky happens. Test that theory, and make sure you're subscribed on Apple, Spotify, and YouTube. See you next week! Episode Links:Learn more about Arrae at arrae.comFollow Siff on Instagram: https://www.instagram.com/siffhaiderFollow Siff on TikTok: https://www.tiktok.com/@siffhaiderListen to The Dream Bigger Podcast: https://open.spotify.com/show/2CDL6BcfZc6AmQeRZpjAxs?si=e095083332ee43eaThe Alter Ego Effect by Todd Herman: https://bookshop.org/a/55347/9780062838636 Sponsors:Google Shopping: #sponsored See how clothes from your favorite brands look on you before you buy by visiting g.co/shop/tryonQuince: Find gifts so good you’ll want to keep them with Quince. Go to quince.com/balancedles for free shipping on your order and 365-day returns.LMNT: LMNT is a zero sugar electrolyte drink mix with a research-backed ratio of electrolytes. To try it out go to drinkLMNT.com/balancedles to receive a free LMNT sample pack with any purchase.Nutrafol: For a limited time, Nutrafol is offering our listeners ten dollars off your first month’s subscription and free shipping when you go to nutrafol.com enter the promo code BALANCEDLES.Heifer International: Spread some luck by funding a loan at heifer.org/lucky.Rula Online Therapy: Visit rula.com/lucky to get connected with a licensed therapist.BBoutique: EVERYONE who signs up wins a FREE WhisperVibe™ OR a FREE Rose toy with any Whisper™ order! Visit https://www.bboutique.co/vibe/shessolucky-podcast Keep in Touch with Les:Follow Les on IG @lesalfredFollow She’s So Lucky on IG @shessoluckypodFollow Les on TikTokFollow She’s So Lucky on TikTokSubscribe to the She’s So Lucky Newsletter: https://shessolucky.kit.com/bestcaseVisit our website at shessoluckypodcast.com This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode. Produced by Dear Media See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

NOW PLAYING

0:00 1:11:38

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

I'm ok

Mar 26, 2026 ·1m

REMIX: Why we over-shop and compulsively acquire, and how to stop, with Dr Jan Eppingstall

Jan 9, 2026 ·61m

REMIX: OCD and hoarding disorder with Jenna Overbaugh

Jan 2, 2026 ·47m

REMIX: Therapy and hoarding disorder - what are the options? With Dr Jan Eppingstall

Dec 26, 2025 ·78m

REMIX: ADHD and hoarding disorder with Professor Sharon Morein

Dec 21, 2025 ·46m

#207 13 actionable pieces of mental health advice from six former podcast guests

Dec 12, 2025 ·53m

Similar Podcasts

That Hoarder: Overcome Compulsive Hoarding That Hoarder Hoarding disorder is stigmatised and people who hoard feel vast amounts of shame. This podcast began life as an audio diary, an anonymous outlet for somebody with this weird condition. That Hoarder speaks about her experiences living with compulsive hoarding, she interviews therapists, academics, researchers, children of hoarders, professional organisers and influencers, and she shares insight and tips for others with the problem. Listened to by people who hoard as well as those who love them and those who work with them, Overcome Compulsive Hoarding with That Hoarder aims to shatter the stigma, share the truth and speak openly and honestly to improve lives. LIGHTS, CAMERA, SMILE! Creatives Club Media Lights, Camera, Smile, is a podcast for anyone with a dream to share something with the world, out of the overflow of themselves - be it their mind, their heart, their personalities, and much more. Each of us are alive in this moment in time, with an innate ability to have ideas and create various things to benefit both ourselves and the people around us for a reason, and here, you will find the encouragement, the inspiration, and the motivation to do just that. Hosted by Cicily, founder of Creatives Club, she dives into various topics surrounding creativity and business. Exploring entrepreneurship for creatives in a corporate reality, sharing tips and tricks in a media centered company, answering questions regarding what a creative actually is are just a few of the things discussed on this podcast. Be encouraged to create for yourself as Cicily gets vulnerable by pivoting the camera to herself for the first time.To submit questions for Cicily to answer, or have her address certain t She’s a Hazard to Herself She’s a Hazard Hi there, I’m Mallory, and I’d like to invite you into our world with “She’s a Hazard to Herself!” Join us as we navigate life with Multiple Sclerosis from the seat of my power wheelchair. Discover stories of resilience, family, and the community we’ve built around chronic illness. Whether you’re impacted by MS or want to learn from our journey, there’s something here for you. So why wait? Subscribe to “She’s a Hazard to Herself” on your favorite podcast app and be part of our journey today. Let’s lift each other up, one episode at a time! Invictus by Greyana, A Tomione Podfic M+G Readings Sporadic uploads thanks to gallstones.Voldemort intended the object to be used by his most loyal follower in the event that his horcruxes were destroyed, but it ended up in Hermione’s possession instead.It sent her back to a time when he was much less the monster that she’d always known him to be. Nothing could have prepared her for the intelligence and charm of Tom Riddle.He isn’t who she thought he was.Hermione discovers that it’s a dark descent into the madness of the man she should hate, but can’t… a descent she will never emerge fr

Frequently Asked Questions

How long is this episode of She's So Lucky?

This episode is 1 hour and 11 minutes long.

When was this She's So Lucky episode published?

This episode was published on December 16, 2025.

What is this episode about?

Can I download this She's So Lucky episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!