EPISODE · May 1, 2026 · 12 MIN
You’re Not Expensive. They’re Just Not Ready.
from Efficiently Ever After · host Aspen Peggs
If people keep asking you to lower your prices, it’s not because you’re too expensive.It’s because they’re not ready.In this episode, I get into the reality of pricing. What you’re actually charging for, why discounting quietly wrecks your business, and how to stop folding the second someone pushes back.I share real examples from inside Northern Primrose, including:A coaching inquiry that turned into a request for my full ClickUp templates without the investmentA prospect who told us we were more expensive and what happened when I didn’t budgeWhy I still invest heavily in coaching for myself and my leadership team and what that means for how I price my own servicesWe also get into what to actually say when someone asks for a discount, without over-explaining or negotiating yourself down.If you’ve ever questioned your pricing, felt uncomfortable holding your rates, or found yourself making exceptions that don’t actually serve you, this one’s for you.Follow me on Instagram @aspen_peggs for behind-the-scenes contentBook a FREEDOM Discovery CallClickUp Affiliate Link HereHave a question? DM me or email [email protected]Loved this episode? Leave a review—it helps more entrepreneurs find the show!
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You’re Not Expensive. They’re Just Not Ready.
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