You’re not just an Aquatics businessperson- you’re a “bricoleur!”

I had to address an oft-asked business question I receive: how to deal with competitors. I have a simple answer- Be a bricoleur- a person who makes use of what they’ve got to innovate, improve, and create. Yeah, that’s YOU! If you’re in the aquarium biz, thinking of getting into it, or just curious about the “inner game”- you’ll like today’s episode!