You're not protesting the NFL, They fired you

Bad Bunny is the halftime show at the Super Bowl in 2026And a certain segment of America is losing their f-cking minds.“This is America’s game!”“Where’s the rock and roll?”“I’m boycotting the NFL!”Cool story broBut you’ve been fired.You can’t boycott the NFL theyalready fired you as a customer already.The NFL did the math.They looked at their audience and more importantly,they looked at their FUTURE audienceand realized something you’re too scared to admit:They don’t need you anymore.Bad Bunny isn’t just the biggest Latin artist in the world.He’s the biggest artist in the world. Period.Most-streamed artist on Spotify for multiple years running.Selling out stadiums globally in minutes.And here’s the kicker: He represents the actual America.The NFL drew a line in the sand.They said: You’re either with us, and recognize that that America is evolving,that Latin culture IS American culture,that the future is bilingual and biculturalOryou’re FIRED!!!!!The StatsHispanics are the youngest demographic in America.They’re 20% of the population and growing.They have over $3 TRILLION in buying power.The NFL isn’t pandering. They’re not being “woke.”They’re being smart.You Got DumpedI know it must suck to get dumped by football.They’re just not that into anymore bro.It’s not you. It’s your read hats and hate.You’ve always got your rage watching NEWSMAX and FAUX NEWSDon’t worry, you’ll be alright.Meanwhile, the rest of us?We’re going to enjoy the show.We’re going to celebrate American culture.We’re going to watch the biggest artist on the planetperform on the biggest stage in America.Because it’s never a bad time to do the right thing.The NFL made the right choice.And whether you like it or not…You’ve been fired. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit lucasbean.substack.com/subscribe