You're Not Staying Because It's Good — You've Already Paid

You're not staying because it's good. You're staying because you've already paid.The sunk cost fallacy is the very human inability to walk away from what we've already invested — money, years, energy, identity. We focus on the size of the loss instead of the only question that matters: what is the next dollar worth? In this episode: the Grand Designs house on the cliff that cost a man his marriage and still sits unfinished, the stop-loss discipline from trading — deciding in advance where you'll stop the bleeding — and the audit across the categories where this quietly runs lives: friendships past their use-by date, the safe career you never liked, the gym membership you won't cancel because cancelling means admitting. One clear boundary: this does not apply to covenant commitments — marriage is not a trade. But nearly everything else deserves the honest question: if you arrived fresh today, would you buy in?Grab my book Bridging the Gap free as an audiobook — search "Bridging the Gap Jonathan Doyle" on any podcast app.Corporate speaking and executive coaching enquiries: jonathandoyle.coA new one every morning. Don't go back to sleep.Enquire about booking Jonathan to speak:https://jonathandoyle.co/Connect with Jonathan on Instagramhttps://www.instagram.com/jdoylespeaks/Jonathan is on Youtube here:https://www.youtube.com/channel/UCpCYnW4yVdd93N1OTbsxgyw