You're Optimizing Your Website for 3 Searchers (EP117)

Whether you personally or professionally use AI or not, has zero effect on whether or not your audience is using AI. I'm going to share a couple of staggering stats with you…37% of consumers begin their research with AI tools rather than traditional search enginesAI-driven traffic converts 5× higher than organicSo we have to optimize our website not only for Google but for AI. In order for your client or customer to find your website, it needs to speak to 3 different types searchers. Enjoy the episode![webinar] Updating Your SEO Strategy for AI SearchReplays sent free for registered attendees. 🧰 I love me a good digital marketing tool. This week’s recommended tool is answersocrates.comWhile traditionally I used this for finding more ideas around keyword topics, I've recently been using this for LLM tracking. Where and how my clients are showing up for certain topics. It shows share of voice and competitors. And it's affordable.🎧 This week’s recommended podcast episode is Should You Put Pricing on Your Website on the Small Business Casual podcast with Emily Aborn. I am forever a fan and this question as old as the internet itself. And still just as debateable. Emily asked 5 service providers their advice, including yours truly.If you listen to the book, let me know how you like it!Find other recommended episodes here.🗞️ Digital Marketing TakeawayDigital marketing advice that doesn't require a dictionary.Short enough to read. Useful enough to use. Every week.About This ShowThe Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.