You’re Treating Youtube WRONG & It’s Hurting You W/ Owen and Theresa Hemsath

This week I go deep into a great conversation with two of the best video experts I am blessed to know, Owen and Theresa Hemsath, the founders of Acceleratus Media. Owen's transparent, level-headed approach to his struggles with cancer and how it applies to the video marketing world reminds us of what truly matters as entrepreneurs. There's a lot to unpack inside, but what I love most about this episode is that you'll hear the truth about Youtube and why most entrepreneurs misuse it. Owen and Theresa teach coaches, podcasters, and speakers how to produce video content to increase their visibility and get more customers with organic Youtube videos. Whether you've started a YouTube channel or not, this conversation will help you generate leads without fancy cameras, expensive editing, or memorizing scripts. What You'll Discover In This Episode - Why you need to stop making momentum a mistress inside your business- Three objectives to solve every time you create video content- Why you need to treat Youtube more Like Netflix than just social media- How to create viral content with authenticity Time Stamps00:00 Intro to the dynamic duo 04:35 Owen breaks down his journey with cancer 09:02 Owen shares three big objectives to aim for in business 10:21 George asks Theresa & Owen about mitigating stress and anxiety14:21 Owen shares how his battle with cancer is a lot like entrepreneurship 23:58 George asks Theresa about balancing entrepreneurship through it all29:12 Owen shares how he is doing less work and making more money34:02 The power and importance of video in your branding 41:22 Why most entrepreneurs fail at youtube and how to create magnetizing content49:22 How to get rid of the perfectionist mindset and be yourself  Quotes Reactivity in entrepreneurship just prolongs the unforeseen circumstance- GB I've really learned the value of slowing down to speed up. - Owen Hamseth  Subtraction is the secret to scale every single time- GB You don't need a million views. You need 30 people who believe passionately in what you're doing, and those 30 people could fuel your business for life- Owen Hamseth.The reason entrepreneurs fail with YouTube is because they treat it like social media. But YouTube is more like Netflix than social media- Owen Hamseth. Because of the power of parasocial relationships, we don't need massive audiences. We need powerful messages on video.- Owen HamseathBelieve it or not, your personal experiences matter. And they need to be a part of your video creation.- Owen HamsethIf you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.⬇️ More resources for you... ⬇️_Looking for access to my entire book recommendation library? Check out my Amazon Storefront -- your hub for a curated collection of transformative books covering business, marketing, mindset, and personal development. Shop HERE 📖—Discover the secrets to building lasting relationships with your customers and boosting your retention with The Last Customer Journey - a 5-part video series designed to help you master a relationship-based marketing approach. With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more. Don't miss this opportunity to transform your business and take your customer relationships to the next level. Sign up now for this free series!