Youth & Beauty: The Beginning Boutique Story | #095

In this episode of Add To Cart, we are joined by Sarah Timmerman, founder of Beginning Boutique, the women’s fashion online destination that clothes the festival-goers, the pool-partiers and all the other style-conscious memory-makers in between. Started in Sarah’s spare bedroom in 2008, Beginning Boutique has attracted a cool one million instagram followers and now employs more than 75 staff over three locations. In this chat, we discuss how Beginning Boutique coped when their biggest event of the year got cancelled, how they are challenging the notion that fast fashion is a dirty word and hear Sarah’s secrets to inspiring loyalty in your team.Links from the episode:Cold FusionInterspireVarnishGreenfleetThe Stars FoundationShop PayThe EMyth Revisited by Michael E. GerberShopify & Tropeaka (sponsored)Signet & Liquor Loot (sponsored)Questions answered:Who is Beginning Boutique’s customer?What has changed for Beginning Boutique since COVID?What is Beginning Boutique doing in the sustainability space?This episode was brought to you by…  Shopify PlusSignetAbout your co-host: Sarah Timmerman from Beginning BoutiqueSarah Timmerman is the Founder and Director of one of Australia’s most successful fashion e-tailers - Beginning Boutique. Starting out in a spare bedroom in 2008, the company is now celebrating their thirteenth year in business. With the help of Sarah’s passion for pushing boundaries and challenging the realm of social media, Beginning Boutique has grown into a dynamic team of over 75 dedicated staff across three locations.You can contact Sarah at LinkedInThanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Hosted on Acast. See acast.com/privacy for more information.Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community