YouTube Ads Strategies for Marketers - An Interview with Marcus Svedin

My latest guest on the Marketing Tales Show joined me from Perth, Western Australia, to discuss the benefits of YouTube advertising for marketers. Marcus Svedin, co-founder of Titan Marketer, a company that helps businesses grow and scale with YouTube Ads, wasn't always in the business of marketing. This trained Industrial Electrician fell into full-time marketing by chance. About a week before starting a new trade job, Marcus and his son enjoyed themselves at a trampoline park, jumping from one square to another when the unthinkable happened. Upon landing, Marcus' knee gave out, dislocating while cutting his ACL, disjointing his MCL, and damaging both his PCL and meniscus!Dreams of starting his new job -- shattered! Projected recovery time?Months!Something had to give, and his father of four had to improvise to put food on the table. So, he and his mate 🔥 Ben Jones 🚀 went all in on Titan Marketer, a company the duo started as a side hustle two years before the trampoline incident. The company initially began as a digital marketing agency. But the digital marketing agency space is saturated, and competition is fierce, so in his ingenuity, Marcus tried and found a market gap. That gap? YouTube Ads training courses for businesses. 💡This episode focuses on the benefits and best practices of YouTube Ads for businesses, but Marcus started the show with a truth bomb and why so many marketers shy away from YouTube Ads. "The barrier to entry is so much greater [than Facebook or Google ads]," Marcus explains. With YouTube Ads, you have to:1) Create a properly formatted script2) Shoot the script3) Edit the video4) Upload it5) Create an ad campaign around the videoHowever, "any business willing to put in the effort is going to reap the rewards," Marcus ensures. "Because hardly anyone is doing it."Marcus recommends four parts to any successful YouTube ads script: 1) A hook that speaks directly to the pain points of your ideal clients.2) An elevator pitch that explains the gist of your offering in about 25 seconds and why your audience should listen to you and continue watching. 3) A story delivering value and education promised during the elevator pitch.4) A close with a call to action that sells the click to your landing page. Marcus goes on to discuss the granularity and specific targeting ability of YouTube ads, what formats to use, and why you should never listen to someone from YouTube advising you on your ads strategy. To get a full scope of the conversation, listen to the complete episode by clicking the link in the comments below or on your favorite podcast channels. 🎙️Be sure to follow and connect with Marcus on LinkedIn or @marcussvedin5063 on YouTube and visit his company page Titan Marketer to learn more about how to get started on your YouTube ads journey. And if you enjoyed the episode, hit like, subscribe and leave a review of The Marketing Tales Show. 🙏Until next time. ✌