YouTube Content Focus for Law Firm and Small Business Professionals | Power 5 - Ep. 8

Google Owns YouTube It makes logical sense to create content for YouTube to promote your law firm or small business because Google owns YouTube, and your goal should be to get found on Google. Do you need to spend a bunch of money to maximize your effectiveness in YouTube marketing? In my professional opinion, you don’t need to spend any more than you do with other social media platforms to make Google happy. While I cannot prove that there is any additional boost to the people who have paid accounts, it does make sense that it would help the search engine robots to know who is a reputable business. I always recommend going with the paid version of things and when you can, just start with the first tier.YouTube is a Major Search Engine People go to YouTube to learn how to change a tire as well as how to find deals on tires. If you’ve heard people talking about searching for answers on social media, that is a very real activity. On TikTok alone, the search volume is significant and people get lots of their information directly from social platforms including YouTube, first, and before they search on Google. Because YouTube is indexed for searchability purposes it’s important to create your descriptive content and use all your technical SEO tools when publishing videos on YouTube. Short Form and Long Content Videos While I don’t think TikTok is going anywhere, many content creators say they are going to YouTube to find their followers and they are smart, because parking their content on YouTube is a great idea and easy way for people to find them and their short form and longer videos.The short-form content refers to temporary stories you are likely used to seeing on Meta properties like Facebook and Instagram. YouTube also has a short form section where temporary 24-hour content can be shared without clogging up your YouTube channel where you keep permanently posted videos. An example of long-form content would be a 15 to 30-minute podcast, and podcasts are easy to turn into YouTube videos by adding a static cover image graphic people can view. At the same time, the audio plays in the background of the YouTube video.Advertising and Sponsored Videos Anyone used to boosting posts on Facebook or handling ad spending campaigns on Meta can do the same in the YouTube console and dashboard where you can increase your reach by creating sponsored videos searchable by new people. This does not need to be a major financial commitment, the budget can be consistent with your comfort level. If in the past you passed on YouTube or similar ad spending campaigns, you might want to reconsider them with the advantage of the latest digital technology and algorithms operating in the background which make YouTube a significant advertising contender. Content Creation and Flexible Strategy Every social media platform is unique and users have expectations of social media based on experience. It’s a good idea to always ask yourself, “Is this the type of thing people are looking for on YouTube?” As it turns out, there isn’t much out there that is not found on YouTube, and so long as the content is captioned well, categorized, and assembled using the proper content guidelines, it will be easy for people to find your videos. Being Flexible with social media and content strategy is important because the Internet, social media platforms, and user experiences and expectations are constantly evolving to improve everyone’s experience.