YouTube invalid traffic bug: what 5 YouTube creators say

from TechFirst with John Koetsier · host John Koetsier

On November 16th, revenue for skippable ads dropped 50%, 60%, even 90% for many YouTube creators.  They say YouTube variously admits it was a bug, says it was fixed or will be fixed, or claims the payment drops are due to invalid traffic: code for "you're cheating." However, looking at their YouTube analytics doesn't support that claim. In this TechFirst, I chat with 5 creators who say they were impacted by the bug ... including several who have been impacted so severely they're not sure if they're going to be able to pay their bills, or keep creating content on YouTube.

What this episode covers

On November 16th, revenue for skippable ads dropped 50%, 60%, even 90% for many YouTube creators. They say YouTube variously admits it was a bug, says it was fixed or will be fixed, or claims the payment drops are due to invalid traffic: code for "you're cheating." However, looking at their YouTube analytics doesn't support that claim. In this TechFirst, I chat with 5 creators who say they were impacted by the bug ... including several who have been impacted so severely they're not sure if they're going to be able to pay their bills, or keep creating content on YouTube.

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YouTube invalid traffic bug: what 5 YouTube creators say

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This episode is 30 minutes long.

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This episode was published on March 10, 2023.

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