YouTube shows South Dakota daily farm life to tens of thousands

Cole Sonne is the fourth generation on his family’s Mount Vernon, South Dakota farm. Cole’s days are spent alongside his father raising corn, soybeans and Black Angus cattle, but there’s more. “We also have a YouTube channel called Sonne Farms,” said Sonne, “which I believe is the biggest YouTube channel in South Dakota.” It’s big to the tune of tens of thousands of viewers per episode, seen all over the United States as well as in other countries. We caught up with Sonne just before he spoke at the 2025 AgOutlook Conference and Trade Show in Sioux Falls this past December. At the conference he talked about the importance of the next generation getting a solid foothold on the farm, which you’ll hear about on this edition of The Soybean Pod. But you’ll also hear about the Sonne Farms YouTube channel, hugely popular among farmers and others.