EPISODE · Apr 24, 2026 · 53 MIN
YouTube’s Audio Ads, Channel 4's Big Shake-Up
from The Media Club with Matt Deegan
YouTube is officially an audio platform. Karin Robinson, Senior Director of Strategy at Edelman, on whether we all need to open our eyes.Also on the show: as the Warner Brothers deal is signed off by the shareholders... STV Studios CEO David Mortimer on mergers, acquisitions and more in the TV sector. All that plus: Channel 4 launches a root-and-branch review... and there’s The Audio Network Media Quiz, where we test our guests’ grasp of the week’s news... by dropping some big names.The Media Quiz is sponsored by Audio Network. Ben selects the music to score each episode and he and the team can do it for you too at audionetwork.comWe record at Podshop Studios - for 25% off your first booking, use the code MEDIACLUB at podshoponline.co.uk/services/podcast-studioBecome a member for FREE when you sign up for our newsletter at themediaclub.comA Rethink Audio production, produced by Matt Hill with post-production from Podcast Discovery.What The Media Club has been reading this week:YouTube and SiriusXM partner on audio advertisingSounds Profitable Audio Primes 2026 reportChannel 4 launches strategic review under Priya DograChannel 4: runners and riders to replace Ian KatzSky News launches paywalled contentStandard website now run by IndependentOnion to lease InfowarsBBC Buys In Traitors IndiaRichard Bacon Interviews More Successful PeopleJournalist On The Hook For £14k After Investigation Hosted on Acast. See acast.com/privacy for more information.
What this episode covers
YouTube is officially an audio platform. Karin Robinson, Senior Director of Strategy at Edelman, on whether we all need to open our eyes.Also on the show: as the Warner Brothers deal is signed off by the shareholders... STV Studios CEO David Mortimer on mergers, acquisitions and more in the TV sector. All that plus: Channel 4 launches a root-and-branch review... and there’s The Audio Network Media Quiz, where we test our guests’ grasp of the week’s news... by dropping some big names.The Media Quiz is sponsored by Audio Network. Ben selects the music to score each episode and he and the team can do it for you too at audionetwork.comWe record at Podshop Studios - for 25% off your first booking, use the code MEDIACLUB at podshoponline.co.uk/services/podcast-studioBecome a member for FREE when you sign up for our newsletter at themediaclub.comA Rethink Audio production, produced by Matt Hill with post-production from Podcast Discovery.What The Media Club has been reading this week:YouTube and SiriusXM partner on audio advertisingSounds Profitable Audio Primes 2026 reportChannel 4 launches strategic review under Priya DograChannel 4: runners and riders to replace Ian KatzSky News launches paywalled contentStandard website now run by IndependentOnion to lease InfowarsBBC Buys In Traitors IndiaRichard Bacon Interviews More Successful PeopleJournalist On The Hook For £14k After Investigation Hosted on Acast. See acast.com/privacy for more information.
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YouTube’s Audio Ads, Channel 4's Big Shake-Up
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