YouTube’s Netflix Death Match Levels Up

Hollywood’s newest talent war isn’t over movie stars. For years, YouTube was treated as a “farm league,” in Ted Sarandos‘ words — a place where talent dreamt of graduating to Hollywood. Now smaller player Netflix is raiding the world’s biggest streamer, scooping up creators, podcasters and personalities who built their audiences on YouTube. And YouTube has had enough. Natalie Jarvey shares her scoop on the millions that Neal Mohan‘s tech giant is throwing down to keep its creators exclusive — and names who’s been offered the cash — in an escalation one dealmaker says reveals that YouTube is “scared shitless.” Natalie joins Elaine Low and Sean McNulty to unpack her fresh reporting on the new creator bidding wars — and debate the bigger question: Which company is actually playing defense? Learn more about your ad choices. Visit megaphone.fm/adchoices