You've Got 160 Characters to Score a Marketing Homerun. Go!!

Jaymes Sorbel knows how to get the immediate attention of your customers and drive them to action: text message them. Sorbel, founder of MeTesto Professional, says the 160 characters contained in well-executed text-message campaigns can generate a huge response.  A key reason? Customers are so viscerally addicted to receiving and sending text messages that 80% of us text while watching TV and 44% of us take our smart phones to bed with us.   Sorbel details the dos and don'ts of effective text-message marketing on this week's Monday Morning Radio. [Note: At several spots in this week's episode, the audio quality is briefly warped.  The poor audio passes very quickly.] Sorbel is interviewed by Wizard Academy faculty member Dean Rotbart.  Dean and wealth management expert David Biondo are co-hosts of Business Unconventional. The one-hour radio newsmagazine debuted in October 2011 on News/Talk 710 KNUS AM in Denver. Be sure to follow B. Unconventional on Twitter: @BUnRadio and subscribe to Roy H. Williams's Monday Morning Memo.  The best things in life really are free! Photo: Jaymes SorbelPosted: August 4, 2014Monday Morning Run Time:  34 minutes  41 seconds Want to learn how to generate free publicity and social media "buzz" for your business?  Schedule a one-hour phone consultation with Monday Morning Radio co-host Dean Rotbart: 1-303-296-1200.  Limited slots still available this month.