You’ve Seen Bukele’s Twitter. We Should Talk About His YouTube Tricks.

In the world of YouTube, Nayib Bukele is cast as an invincible hero admired by Elon Musk and Kim Kardashian. First-of-its-kind research analyzed a sample of 70 channels that amplify the Salvadoran president’s message, amassing billions of views. The influencers say they are “just normal people,” unlike “media elites” and “biased journalists,” although some have demonstrated government ties. Political content creation thrives while traditional media, under Bukele’s government siege, loses ground.