YoVG # 391 Are 3rd Party Exclusives Worth It?

Square Enix is facing down some lack luster pre-order numbers for FF16. Granted, I don't think that means anything because in the digital age - do many people really care about pre-ordering a game? I'd say only your most hardcore audience. That being said, looking at previous sale numbers, it does seem like making FF16 a PlayStation exclusive will hurt the game long term, and if we know that, then why do it?