EPISODE · May 16, 2024 · 1H 12M
YoVG # 440 Is Crossover Marketing Worth The Cost?
from YoVideogames! · host YoVideogames!
Is the cost/benefit of cross over marketing worth it? Are these hit shows, movies, book series etc leading to more game sales? Are they expanding the brand value? I would argue that that isn't their purpose, or at least not the main purpose. Let's talk about why!
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YoVG # 440 Is Crossover Marketing Worth The Cost?
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