YoVG # 497 Do Gamers Want More of The Same?

The reactions to Ghost of Yotei have been mostly positive, but one common complaint is that there was "no reason" to not continue Jin Sakai's story. In my opinion, it's okay that his story is done and it is more interesting to leap to a new time and new character. This provokes another conversation about sequels/franchises in general: do gamers want more of the same? Is there no market incentive for new ideas?