EPISODE · Dec 11, 2012 · 10 MIN
Yum! Brands Expecting Negative Growth in China in Fourth Quarter 2012
from Euromonitor Podcasts · host Euromonitor International
Yum! Brands recently announced negative expectations for comparable store sales growth in China in its fourth quarter 2012, causing shares of the brand to drop 10%. While the negative growth is partly due to country-wide issues, Elizabeth Friend, Consumer Foodservice Research Analyst at Euromonitor, states that Yum! should look to expand to new, smaller markets in China.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.
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Yum! Brands recently announced negative expectations for comparable store sales growth in China in its fourth quarter 2012, causing shares of the brand to drop 10%. While the negative growth is partly due to country-wide issues, Elizabeth Friend, Consumer Foodservice Research Analyst at Euromonitor, states that Yum! should look to expand to new, smaller markets in China. Lots of brands claim to be number one… but can they prove it? At Euromonitor International, we help brands build trust thro...
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Yum! Brands Expecting Negative Growth in China in Fourth Quarter 2012
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