運動魂也能搞行銷？他上山下海靠熱血翻身！➡️ EP.208 名衍行銷創辦人黃成翰Simon

from Jason好好聊 · host 楊佳燊Jason

來賓：名衍行銷創辦人黃成翰Simon 黃成翰Simon深耕運動行銷界二十餘年，憑藉對運動的極大熱情與不設限的挑戰精神，成功將HBL等賽事推向巔峰，連續主辦11年並投入數億資金提升賽事品質。 Simon將興趣與事業完美結合，透過親身參與和學習（如跑世界六大馬拉松、划拼板舟環島）深入理解運動精髓，並將運動結合觀光、在地文化與國際交流（如引進環法自行車挑戰賽）。Simon鼓勵大眾多方嘗試找到喜愛的運動，享受過程而非只追求勝負。這一集，Simon將分享他在運動行銷創業、賽事主辦、跨界合作及推動台灣運動產業國際化的經驗與觀點。 _ 本集重點： ☑️ 沒資源、沒市場，他硬是把運動行銷做成全台最強！ ☑️ 每天都在「玩」還能賺大錢？將興趣與商業結合這樣做！ ☑️ 11年燒3億只為讓高中生「發光發熱」！讓HBL變成全民IP！ ☑️ 每年挑戰新運動，是他的自我進修課？！ ☑️ 激流、攀岩、拼板舟，沒有一項運動難不倒他！ ☑️ 日月潭變國際戰場？環法賽120年首次來台！ ☑️ 運動賽事也能促進外交與觀光？如何透過運動賽事認識台灣？ ☑️ 釣魚、超慢跑都算運動？找到喜歡的就能「玩一輩子」？【本節目由傑思愛德威製播】 ✔✔聯絡我們 ➠ [email protected] ✔傑思‧愛德威官網➠ https://js-adways.com.tw ✔傑思‧愛德威粉絲團➠ https://facebook.com/jsadways -- Hosting provided by SoundOn

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運動魂也能搞行銷？他上山下海靠熱血翻身！➡️ EP.208 名衍行銷創辦人黃成翰Simon

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