雲端廚房想省下店租,結果賠得更慘?【Tony幫你做功課】 episode artwork

EPISODE · Aug 19, 2026 · 41 MIN

雲端廚房想省下店租,結果賠得更慘?【Tony幫你做功課】

from 電商Tony陳 · host 電商Tony陳

跟另一伴攜手走下去前,不只是甜言蜜語、浪漫送禮,這件事做好準備更重要!預防 HPV 是對彼此「愛情」最基本的尊重和承諾。別讓對健康的傷害變成愛情的阻礙,為彼此主動做好HPV預防才能說是「真愛」。立即諮詢醫師,展現你對愛的承諾。男女1+1 主動防禦HPV(人類乳突病毒) https://fstry.pse.is/9ep42u —— 以上為 Firstory Podcast 廣告 —— 加入會員,支持節目: https://ectony.firstory.io/join留言告訴我你對這一集的想法: https://open.firstory.me/user/ckj5xdvf2dnsa09362y6nxdla/comments🚀|支持《 電商Tony陳 》做更多精采影片:https://www.youtube.com/channel/UCsxd_JDERVC1-HKXt_D3rhw/join雲端廚房|虛擬品牌|外送平台抽成|加盟陷阱前幾年加盟展最性感的關鍵字就是「雲端廚房」——不用黃金店面、不用廚師、一個廚房開十家餐廳。結果幾年過去,外送員說他已經很少接到雲端廚房的訂單了。這集我從 2012 年 foodpanda 進台灣講起,拆解台灣雲端廚房的三種賺錢模式(共享廚房、虛擬品牌、幽靈廚房),為什麼加盟版的雲端廚房會退燒,以及它真正的致命傷:沒有店面就沒有自然流量,省下的房租只是換了一個收款人,從房東變成平台。還有四個八卦:台灣「戶戶炊煙」被公平會以加盟資訊揭露不完整開罰 10 萬;Uber Eats 一次清掉北美約 5000 個虛擬店面;美國舊金山 1338 Polk Street 一個地址掛 76 家店;全球最強 YouTuber MrBeast 做 MrBeast Burger,1700 個據點最後和 VDC 打官司打到 2026 年還沒完。最後回到 Just Kitchen,成立不到兩年就在加拿大掛牌、市值約 6.8 億台幣,2024 年 1 月下市,轉去和日商合組 fabfoods。一句很難聽但你一定要記住的話:人人都能做,代表人人都是韭菜。看完後你會清楚的瞭解:1)雲端廚房不是疫情發明的,它有三種完全不同的賺錢模式:共享廚房收租金、虛擬品牌一魚多吃、幽靈廚房幫知名餐廳代工複製到各城市2)加盟版雲端廚房的真正弱點不是疫情紅利結束,而是沒有店面=沒有自然流量,訂單只能靠平台,平台最高抽到 35%,你等於把房租換成平台抽成3)為什麼一個廚房開十個品牌最後會變成洗版,Uber Eats 與 DoorDash 為何祭出「同址品牌主菜單至少 50% 差異」的規則4)台灣公平會處罰戶戶炊煙的關鍵,不是雲端廚房違法,而是加盟前該講的成本與指定採購沒講清楚5)看加盟案該問的不是「開一家要多少錢」,而是「每賣 100 塊,有幾個人排隊從裡面拿錢」6)MrBeast 的教訓:流量能解決「沒有人買」,但解決不了品質、供應鏈、加盟管理這些無聊到不行的事7)創立品牌很便宜、打造品牌很昂貴——為什麼這是雲端廚房最性感也最殘酷的地方我是電商 Tony 陳帶你看懂台灣時事背後的商業邏輯訂閱我,讓我做好的商業功課變成你的成功捷徑- 我的LINE官方帳號:@gogogogo- 我的網站:https://atm70000.com- 我的fb:https://www.facebook.com/atm70000- 我的IG:https://www.instagram.com/atm70000tony- 我的tiktok:https://www.tiktok.com/@atm70000- 捐款資料- 財團法人台東縣私立牧心智能發展中心 地址:950台東縣臺東市民航路21號 電話:089-237121  傳真:089-237075    立案字號:府社福字第1080105162號     統一編號:93859484     劃撥帳號:06649090     戶名:財團法人台東縣私立牧心智能發展中心     牧心信箱:[email protected] 牧心線上捐款:https://bit.ly/3DgpHp7 Powered by Firstory Hosting

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雲端廚房想省下店租,結果賠得更慘?【Tony幫你做功課】

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