YUNI Beauty with Founder & CEO Emmanuel Rey

Emmanuel Rey, Founder and CEO of YUNI Beauty, had a long career working with top beauty brands like Aveda and L’Oreal before he ever decided to take the entrepreneurial leap.  YUNI is known for its focus on wellness and is a clean, natural, sustainable brand that wants its customers to save time, restore health, and relieve stress.When you go to YUNI Beauty’s website you’ll see right at the top of the page: “mindful beauty for an active life.”  When we asked Emmanuel about this, he said, “We don’t want to sleepwalk through life: we want to add value in everything we do and we want that to come through to our customers.”In this episode Emmanuel also discusses:How the beauty industry has evolved regarding ingredients and packaging in recent years (a focus on cleanliness and sustainability)Different regulations and consumer demands in the US vs. the EUThe differences among the terms clean, natural, organic, and greenYUNI’s focus on the benefits of sleep and the multiple products they have that help their customers get more rest You’ll also hear how Emmanuel and YUNI weathered Covid-19 and the changes they saw in the industry as the result of such a disruption. This episode is brought to you by Wavebreak 8-figure ecommerce stores hire Wavebreak to turn email marketing into a top revenue driver.Most ecommerce brands don’t email right... and it costs them. At Wavebreak, our ecommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at  Wavebreak.co