Yves Behar, Co-Founder of TELO Trucks & August Home: How Design Turns Ideas Into Great Companies

What if design isn’t just how something looks… but how something becomes possible?In this episode of LegendsNLeaders, we sit down with Yves Béhar—one of the most influential designers of our time and the mind behind companies like August and TELO Trucks.From reinventing the front door with August, to rethinking the entire architecture of vehicles with TELO’s compact electric truck, Yves has spent his career proving that design isn’t decoration—it’s the foundation of innovation.We go deep on:How design turns ideas into real, scalable companiesThe creation of August and reimagining everyday productsBuilding TELO Trucks and redesigning what a vehicle can beWhy EVs unlock entirely new forms and possibilitiesThe role of design in accelerating adoption of new technologyTELO’s electric truck, designed by Yves and his team, rethinks the entire concept of a pickup—delivering full utility in a radically smaller, city-friendly form factor.This conversation is about how the best products aren’t just engineered—they’re designed from first principles.If you’re building anything—product, brand, or company—this episode will change how you think about creation.