Yves Briantais on Rebuilding Carlsberg Around Its Creative Roots

Rupert sits down with Yves Briantais, CMO and Head of R&D at Carlsberg Group, to discuss the importance of authenticity, cultural understanding and building brands that stand for something distinctive. They explore why marketers need to protect what makes a brand unique, how Carlsberg is returning to its creative roots.Yves Briantais is a global marketing leader with extensive experience across Europe, Asia, the U.S. and beyond. His career has focused on building distinctive brands, understanding consumers across cultures, and combining brand strategy, innovation and customer experience to drive growth at scale.Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.To learn more about our work in the branded entertainment space, visit us at www.savilleproductions.com.