Yvonne McNair, EMMY Nominated Producer, Shares Her Legacy Building for More Opportunities for Young Women & How She Continues To Succeed In Her Industry

Welcome to Women, Wealth & Entrepreneurship with Ariel Shaw, MBA! We want to increase your bottom line and create generational wealth that lasts way beyond you. It’s 2023 and it’s the year of ELEVATION&EXPANSION! Today we talk with Yvonne McNair, MBA, CSEP, DES. Captivate Marketing Group is led by, Yvonne McNair, the highly creative certified Entertainment Marketing Professional and two-time Emmy Nominated Event Producer. Yvonne has a proven track record of conceptualizing and orchestrating small and large event production events, marketing campaigns and programs. Yvonne is known as a powerhouse behind the scene closing deals, sculpting entertainment, one exquisite experience at a time.   She has worked with some of the biggest names and brands in the entertainment industry. Yvonne started her career early in the music industry, under the mentorship of Esther Gordy Edwards, sister of Berry Gordy and creator of the Motown Museum.  At the age of 22, Yvonne was featured on the cover of Crain’s magazine as "Someone to Watch in the Industry". Yvonne’s experience has given her the latitude to create innovative marketing campaigns and event management for top brands. The Sundance Film Festival, VH1, NBC, BET Networks, Apple Music, and MTV, ADCOLOR, City of New York, EBONY Media Group, Ad Council, Georgia Legislative Black Caucus, NATIVE SON, Google, and Culture Creators are among many other top global brands. She is also known for her work designing the marketing campaign for the Chicago Urban League’s Emmy award-winning urban lifestyle television program, that garnered her the Emmy Nomination as Event Producer. She was also nominated for an Emmy for her work on WVON’s 50th Anniversary Historical Documentary. Yvonne’s creative reputation and work ethic have far-reaching effects that will stay with many of us for years to come. Notably so, her work with Prince. Yvonne was responsible for the Prince residency secret shows at City Winery in New York.  In 2013, the shows were named as the 39th reason to love NY in New York Magazine.  Yvonne was also responsible for producing Prince’s record-breaking performance at the ESSENCE Festival in 2014, along with turning the Mercedes Benz Super Dome purple to commemorate the 30th Anniversary of Purple Rain.  Yvonne later went on to produce Prince’s memorial tribute at ESSENCE Music Festival after his untimely passing. In addition to producing the ESSENCE Festival 25th Anniversary tribute which included exclusive footage licensed from Prince’s estate. In 2018, Yvonne produced the notable 30th Anniversary show of New Jack Swing at the ESSENCE Music Festival and two historic shows at the legendary Apollo Theater. The show was led by the King of New Jack Swing, Teddy Riley and featured appearances by Keith Sweat, Guy, Blackstreet featuring Dave Hollister, Doug E. Fresh, Mc Lyte, Kool Moe Dee, SWV and DJ D-Nice.   She then produced a once in a lifetime show that included bringing Teddy Riley, Pharrell and Timbaland together on the same stage. Yvonne also produced the first annual BET Her Awards presented by Bumble, which kicked off the annual BET Experience weekend in Los Angeles.  Yvonne received her second EMMY nomination for producing the ADCOLOR at the Apollo show featuring Wyclef Jean.   Most recently, Yvonne became Co-Founder, talent and technical producer of the Harlem Festival of Culture.   Harlem Festival of Culture (HFC) is a cultural festival series dedicated to presenting world class live programming that celebrates and preserves the cultural contributions of the black Diaspora in music, media, art, fashion and entertainment.         2023 Media Participants Our 2023 Participants are The Alzheimer's Services Center, Tyronica Carter of Radiant Styles at Alicia Williams of The Dazzling Diva, Yvette D. Best of Best Tax Solutions LLC, Debraisha Hale of Divine Designs, Melissa Ellis of Life Beyond Water, and Katherine Jordan of The Savvy ID.