איילת ניצן - יד ראשונה מראפרית

איילת ניצן, סמנכ"לית השיווק של יד2, מתארחת בפודקאסט לשיחה פתוחה על הדרך המקצועית שלה - מהאהבה למוזיקה וליצירה, דרך המסלול שעשתה בעולם השיווק, ועד להובלת תהליך המיתוג מחדש של יד2.במהלך השיחה דיברנו על הדרך האישית והמקצועית שלה, על קבלת החלטות, האתגרים שמאחורי הקלעים והבחירות שעיצבו את הקריירה שלה.כמובן שגם צללנו אל הסיפור שמאחורי הריברנדינג של יד2 - מה הוביל לשינוי, איך הופכים פלטפורמת חיפוש למותג שמלווה אנשים בצמתים המשמעותיים של החיים, ומה עומד מאחורי החשיבה האסטרטגית והשפה הוויזואלית החדשה של המותג.אם מעניין אתכם לשמוע על קריירה, שיווק, מיתוג והאנשים שמובילים את המהלכים הגדולים מאחורי הקלעים - זה פרק שלא כדאי לפספס.

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