Zach Hesterberg - Using the “Lever Pulling Method” to Drive Sales and Profit

In this episode, I speak with Zach Hesterberg; a Sales Process Consultant who helps successful, owner-operated businesses increase profits while decreasing overwhelm. The pioneer of the “Lever Pulling Method” boasts of an $100k+ increase in revenue in as little as 8 weeks.Zach is a good friend and colleague who I’ve used as a Facebook ads expert partner working for some of my clients at Verhaal Brand Design when he was just building his business. More recently, I engaged him to help launch my Brand Design Masters Guild mastermind and it was one of the best business decisions I’ve ever made.We discuss:His career backstory and how he landed his current role as a Sales Process Consultant from his roots as a Facebook ads expertWhat he does as a Sales Process Consultant, who his market is, and how he helps themHow he approaches engagements with the analogy of a doctor diagnosing patients and offering prescriptionsWhat he calls “Opportunity Diagnoses” and how these are met with “Profit Prescriptions” that serve as a guide on how to implement the solutionHis hands-on approach that assures his clients take action to implement the strategies he identifiesHis “Lever Pulling Method” and how it speaks of his service of avoiding being overwhelmed by identifying and pulling the one specific lever that will make the biggest difference in sales and revenue How he accumulated the knowledge and skill set of problem-solving for a wide range of businessesLearning from and getting certified by Marketing Consultant Frank KernGetting sales process coaching from Taylor Welch and Chris Evans’ Traffic and FunnelsBest practices on his website that was put in place to specifically to secure conversionsHis use of direct and personal messaging that breaks through the noise How he markets himself through engagements, connections, and giving free valueHis experience of taking on various internships to learn the ropes of social media marketing and how he eventually started his business from his college dorm roomMarketing trends he thinks people should be paying attention to Donald Trump being a good marketer because he knows how to command attention by being controversialHis personal mantra rooted in faithMentioned in this episode:Direct Response Internet Marketing Consultant and Copywriter Frank Kern: https://frankkern.com/ Taylor Welch and Chris Evans’ Traffic and Funnels: https://trafficandfunnels.com/about/ To connect with Zach, head on over to his Facebook: https://www.facebook.com/zach.hesterberg.1 Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER:  http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP:  https://www.facebook.com/groups/branddesignmasters/SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesignBring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: “PHILIP50”____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.