Zach Lieberman - Adidas and Prada collaboration

Zach Lieberman is an artist, researcher, and educator with a simple goal: he wants you surprised. He's been listed as one of Fast Company's Most Creative People and has won several recognitions:  like the Golden Nica from Ars Electronica. The Interactive Design of the Year from The Design Museum of London, as well as being listed in Time Magazine's Best Inventions of the Year.  He's also the co-founder of the School for Poetic Computation and professor of MIT Media Lab, where he leads the Future Sketches group.   Show Notes:  2:45 - Zach’s artistic coding background   4:57 - Intro into NFTs and perceptions on the space  11:28 - The idea of co-creation and co-ownership for the Adidas and Prada NFT project  15:00 - The technical process of how Zach composed the project  16:31 - Zach’s expectations before and after    18:08 - Students’ and younger generation’s interest in NFTs   20:07 - How to bring more women in the space  23:42 - Details of the Adidas/Prada drop  29:29 - How to get started into NFTs if you’re an artist  31:21 - What Zach thinks is missing the space  32:52 - Zach’s experience with ArtBlocks and their community  39:03 - Where do you see the future of art going?  42:40 - What is School of Poetic Computations and how it got started  44:42 - Fave NFTs   MATT DESLAURIERS https://www.mattdesl.com/