Zachary Dolenar on Building a Non-Traditional Marketing Agency

In this episode of Founders Future, with host Olivia Sammons, we sit down with Zachary Dolenar, founder of Leaping Lemur Media, to explore his journey from working across traditional marketing agencies to building a business that challenges the “cookie-cutter” approach. After nearly 15 years in the industry, Zachary realized that most agencies were offering the same services without meaningful differentiation, which pushed him to create a more personalized, audience-first strategy focused on real impact rather than generic tactics.He dives into his philosophy of authentic, community-driven marketing—prioritizing where the audience truly is instead of blindly following trends like SEO or ads. Zachary also shares how his company grows through direct relationships, referrals, and personalized outreach rather than heavy advertising, along with the challenges of maintaining a non-cookie-cutter approach in a standardized industry. With a strong focus on collaboration, storytelling, and human connection, this episode offers valuable insights for founders looking to stand out and build meaningful brand presence.