Zaedo Musa, CEO of Superb: $14M Raised to Build the Guest Experience Management Category For Restaurants

In today’s episode, we speak with Zaedo Musa, CEO and founder of Superb — a guest experience management platform that's raised over €13 million in funding.  Topics we cover:  Understanding the restaurant technology landscape which is mostly dominated by marketplaces or discovery platforms that drive traffic but have forgotten about the back office of the restaurant. Why Suberb is focused on independent restaurants and how much traction the company has gained since launching in 2017 How Suberb’s end to end platform works and the value it brings to restaurants and guests. Why Suberb decided to launch its own category — Guest Experience Management (GXM) and how the company overcame doubters and obstacles along the way. What the future of guest experiences look like and the role Superb will play in shaping this future