Zak Gottlieb, co-founder of Bank.Green, on how to stop banks from funding climate chaos

In this episode we learn from Zak Gottlieb, co-founder of Bank.Green, how they are influencing banks to support a more sustainable future rather than continuing to fund fossil fuels. The fight for a habitable planet is the fight for our lives. But while we look at ways to make our own lives more sustainable, most of us are also funding environmental catastrophe. During the 7 years following the Paris Agreement, the world’s top 60 private-sector banks pumped $5.5 trillion into fossil fuels. In honour of Earth Day 2024 Bank.Green launched a new league table and methodology so that we can all find out if our bank (and therefore our money) is funding fossil fuels. And if we’re not happy with our bank's ranking then Bank.Green makes it easy to find and switch to a better one.  Zak joined the climate movement in 2019 after feeling the world was sleep-walking towards catastrophe and wanting to use his knowledge of digital marketing to do something about it. At Bank.Green, he is responsible for their growth and partnerships, while liaising with banks about how they represent them. This conversation was part of a MarketingKind Coffee with a Cause session where members work together to support the growth of a pioneering charity. This episode is hosted by Anna Mullenneaux, co-founder of the MarketingKind community.