Zandria Haines on AI, Direct Mail & the Future of Campaign Strategy

In this episode of Political TrailMix, Taryn Rosenkranz sits down with Zandria Haines, partner at Moxie Media and veteran voter contact strategist, to discuss the tools, tactics, and challenges shaping modern campaigns. They explore why direct mail continues to outperform expectations, how AI is creating new opportunities and risks, and why campaigns often struggle to communicate with voters in ways that feel authentic and relatable. The conversation also covers women in political leadership, balancing family and career, voter engagement, messaging strategy, and predictions for the upcoming 2026 midterm elections.