EPISODE · Jul 22, 2024 · 51 MIN
Zapier: Lane Scott Jones on proving a 454% content ROI (rerun)
from Content, Briefly · host Superpath
In this episode of Content Briefly, we’ve interviewed Lane Scott Jones, Director of Corporate Marketing (Interim) at Zapier, and discussed her innovative strategies for achieving a staggering 454% content ROI, the expansion of her marketing team to 20 ...
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Zapier: Lane Scott Jones on proving a 454% content ROI (rerun)
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