Zara Seidler // On Bright Colours, Brand Building And Bringing Australia The News

There would be very few Australians who haven’t encountered The Daily Aus at one point or another, consuming the latest headlines from around the world in unmistakably bright colours and a no-nonsense vernacular. Since 2017, TDA has been disrupting the media landscape by repackaging leading news stories in a digestible, engaging way for younger, traditionally news-avoidant audiences.  What you may not know, however, is that a) it all began between two complete strangers, b) was all designed and executed at that initial blind coffee catch up and c) with both of them working outside of journalism and the media at the time. After years of following both her work and her pathYAY behind the scenes, I’m thrilled to have one of those co-founders, Zara Seidler, with us today. You all know I love a pivot-filled pathYAY and Zara's is one for the ages going from early leanings towards education to climbing the ladder in government and politics before somewhat stumbling into this dream career. You’ll hear how she built a side hustle with a stranger into a media monster with a few fun side stories about managing risk, underestimation and failed rebrands and ALL still before the age of 30 years old.  We also touch on the loss of her father to suicide when she was just 16 years old, a defining moment both for Zara and her family including her brother Zac - a clinical psychologist, researcher and Global Director of Men's Health at Movember - who you have also heard on the show. She is extraordinary in many ways, eloquent beyond her years and a joy to chat with - I hope you enjoy this as much as I did. Follow Zara hereFollow The Daily Aus here LINKS + Announcements on Insta at @spoonful_of_sarah+ Join our Facebook community here+ Subscribe to not miss out on the next instalment of YAY! See omnystudio.com/listener for privacy information.