Zara's Controversial Ad Campaign
from Evening Edition Hosted by BFM Media
Calls to boycott fashion brand Zara have escalated; this comes after they received heavy criticism over their new ad campaign, which featured mannequins that were missing limbs and statues wrapped in white shrouds. Critics say the campaign was a "mockery" of the attacks on Gaza. We discuss how ad campaigns are conceptualised, and how they might navigate sensitivities around hot-button issues and events. Image Credit: Unsplash
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This episode is 32 minutes long.
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This episode was published on December 13, 2023.
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