ZCS 051: How a Help Desk Company Launched Their First Course and Sold Out in 5 Days with Len Markidan

Welcome to episode 051 of The Zen Courses Show! My guest for this episode is Len Markidan, Director of Marketing over at Groove, a help desk SaaS. Groove recently created their first online course and sold out in 5 days! In this interview Len shares why a help desk company decided to create an online course and what it took to make it happen. Ready? In This Episode, You'll Learn: Why content marketing is important…and how Groove rebooted their content marketing strategy Why you should focus on helping your customers grow Why it makes sense for SaaS companies to create online courses How to get past your fear of marketing Tips for staying productive so you can get your course done even with a day job How to know how much content to include in the course The #1 marketing channel Groove used to sell their course Strategies to keep your email list engaged Why you should create obstacles for people to sign up for your course References and Tools Mentioned: Groove’s case study for their course launch Coach - an online course platform (aff link) Price It Perfect - An online course to help you create the perfect pricing strategy for your courses Thanks for Listening! If you enjoyed this episode, please consider leaving an honest review for The Zen Courses Show on iTunes! Ratings and reviews boost ratings & help new listeners find the show. I read every review and I'd love to read yours. Click here to leave a review. And, finally, don’t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher. Lastly, I want to say THANK YOU to Len and everyone at Groove for sharing their story with us on The Zen Courses Show!