ZCS 052: Sell Services Before Courses with Halley Gray of Evolve and Succeed

Hey, it's episode 052 of The Zen Courses Show! My guest today is Halley Gray, Founder of Evolve + Succeed. She’s also the creator of Be Booked Out, an online program for coaches, designer and VAs. In this interview Halley shares how she transitioned from consulting to creating her flagship course. Ready? In This Episode, You'll Learn: Why you shouldn’t start with courses if you’re a new business owner How to use momentum and deal with emotions to structure your course How Halley adjusted her services to a course format The power of using worksheets Why no-one wants to know your background information Why your students need to trust the method to do the work The three emotional obstacles that keep your students from taking action Why Halley teaches the hard information first References and Tools Mentioned: Be Booked Out Thinkific (partner link) Click Funnels Thanks for Listening! If you enjoyed this episode, please consider leaving an honest review for The Zen Courses Show on iTunes! Ratings and reviews boost ratings & help new listeners find the show. I read every review and I'd love to read yours. Click here to leave a review. And, finally, don’t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher. Lastly, I want to say THANK YOU to Halley for sharing her story with us on The Zen Courses Show!