ZCS023: Why You Should Build Email Courses with Rob Walling from Drip

My guest on this episode is Rob Walling. Rob is the founder of Drip, an Email Service Provider that specializes in marketing automation. He's also a pioneer in the online course world, having built his first course, The Micropreneur Academy, in 2009. In this episode, you'll learn Rob’s story and how Drip can help you create email courses, grow your list and improve your marketing. In This Episode, You'll Learn:• Why he waited to launch his first course, The Micropreneur Academy• If working as a consultant prepared him to create products• The approach Rob took to launch his course during a time when online courses weren’t popular• The top 3 things Rob learned about creating online courses• Why you may not need to build your whole course all at once• Why building an email list is critical to your sales and success• How his frustration with Mailchimp led to creating Drip• How Drip is different from Mailchimp and ConvertKit• Why Drip thinks email courses are so valuable (and helps you set one up)• How Drip helps you build your audience• How conversion rates help you optimize your marketing efforts References and Tools that Rob Mentioned:• Drip • Rob’s Blog • Rob’s Podcast: Startups for the Rest of Us• The Micropreneur Academy • Twitter handle: @robwalling Thanks for Listening!If you enjoyed this episode, please consider leaving an honest review for The Zen Courses Show on iTunes! Ratings and reviews boost ratings & help new listeners find the show. I read every review and I'd love to read yours.  And, finally, don’t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher. Lastly, I want to say THANK YOU to Rob for sharing his experience and expertise with us on The Zen Courses Show!