ZCS025: Does Your Online Course Work? with Brent Weaver from uGurus.com

Welcome to another episode of The Zen Courses Show! My guest today is Brent Weaver from uGurus.com. Brent is the co-founder of uGurus, an online business school for web professionals. They create online courses, mentor programs and other online learning products to help web professionals lead better lives. In this episode, Brent shares the story behind uGurus and how they created their flagship online learning program, $10k Bootcamp. This episode is especially valuable for anyone with expertise in an area who wants to transition from services to products. It’s also perfect for small business owners with a team who want to add online courses to their business model. Enjoy! In This Episode, You'll Learn:• Chickens, side-hustles and why you shouldn't play Monopoly with Brent• How uGurus went from a side project to a full-time business• Why self-paced courses are limiting• The one metric that matters (hint: it’s not just sales)• Why you should do customer development before you teach• How he created $10k Bootcamp• Why you should vet customers for high-cost, high-value programs• The key differences between creating a hybrid, instructor-led program versus a self-paced course• Why you should invest in the strategy behind your course before you create it• The waterfall approach versus the spiral approach to learning• The #1 marketing tactic to use before you launch your course References and Tools that Brent Mentions:• uGurus • $10k Bootcamp • Zoom (for video conferencing)• YouTube Live Streaming• Understanding By Design (Classic book on course design (aff link))• Twitter handle: @u_gurus / @brentweaver Thanks for Listening!If you enjoyed this episode, please consider leaving an honest review for The Zen Courses Show on iTunes! Ratings and reviews boost ratings & help new listeners find the show. I read every review and I'd love to read yours. Click here to leave a review. And, finally, don’t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher.