ZCS033: Philip Morgan Shares His Unconventional Course Design & How to Position Your Online Course

Welcome to another episode of The Zen Courses Show! Today’s guest is Philip Morgan, founder of PhilipMorganConsulting.com and author of The Positioning Manual. In this episode, you'll discover the game-changer for effective marketing. Enjoy! In This Episode, You'll Learn: • What positioning is and how it can help you sell more courses and other products • The cold, hard truth about self-paced courses and completion rates • How the live bootcamp model is differs from self-paced online courses • Why learners need more structure than we think • The pros and cons of hybrid courses • Non-salesy marketing strategies for introverts • Why you should build a minimum viable course (MVC) instead of focusing on perfection • Unconventional non-LMS ways to run your online course Resources that Philip Mentions: • PhilipMorganConsulting.com • The Positioning Crash Course • Prison Break Bootcamp • Free workshops Philip and I are hosting on positioning and marketing your course Thanks for Listening! If you enjoyed this episode, please consider leaving an honest review for The Zen Courses Show on iTunes! Ratings and reviews boost ratings & help new listeners find the show. I read every review and I'd love to read yours. Click here to leave a review. And, finally, don’t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher. Lastly, I want to say THANK YOU to Philip for sharing his story with us on The Zen Courses Show!